Barbara's Cereal Rebrand
When Weetabix set out to refresh Barbara's — the natural cereal brand in its North American portfolio — the work came to us through a small agency partner who needed production muscle behind the creative. What followed was a full line extension and redesign production across 25 cereal SKUs.
The challenge with a cereal wall is harmony. Twenty-five variants have to read as one family on shelf while every flavor stays distinct — and that consistency doesn't happen in the design file. It happens in production. We rebuilt and composited product imagery across the range, doing extensive Photoshop compositing to bring a harmonious feel to every bowl, berry, and flake. The brand's signature holding device — a wood texture background with a linen accent — needed to render identically across every SKU, substrate, and print run, which meant close attention and repeated rounds of proofing to lock the look.
Alongside the imagery work, we produced the full mechanical package: line extensions, final mechanicals across all 25 SKUs, retouching and compositing, photorealistic renders, and the production of updated brand guidelines to keep the system consistent going forward.
The relationship with our agency partner has lasted well beyond the project — and the refreshed Barbara's brand went on to be sold, a testament to the value a consistent, well-produced brand system builds.
From nutrition panels to linen textures, this is the detail-intensive work CPG demands at scale — 25 SKUs, one family, every box holding the line.