print-ability™ is a packaging production studio founded by Russell Whalen, a classically trained graphic designer based in New York. We specialize in the work that happens between approved design and printed package — design intent files, final artwork, color matching and more.
We're not a design agency doing production on the side, and we're not a printer offering prepress as an upsell. Packaging production is all we do. That focus is what makes us useful to brand teams and agency partners who need someone who can take an approved design and get it to press without losing what made it great.
Our clients span spirits, beauty, CPG food and beverage and wine. We've produced packaging for Diageo, Campari, Danone, Colgate, CÉCRED and many others — single-SKU label refreshes, multi-market line extensions, full brand rollouts.
Our background covers every major category in CPG packaging — spirits and wine, beauty and personal care, food and beverage — with hands-on experience across the full spectrum of print processes, substrates and finishing techniques. Issues get caught early, files get built to spec, and printers get what they need.
Based in New York, working with clients globally.