Multi-Year Partnership Delivering Production Excellence Across a Global Spirits Portfolio

The Partnership

For seven years and counting, print-ability™ has served as the trusted packaging production partner for Campari Group, one of the world's largest spirits companies. What began as a single project evolved into a comprehensive, ongoing relationship supporting packaging production across their entire portfolio—including Appleton Estate, SKYY Vodka, Wild Turkey, Espolon Tequila, Aperol, Russell's Reserve, and GlenGrant.

The Challenge

Managing packaging production for a global spirits portfolio presents unique challenges. Each brand has distinct design languages, regulatory requirements across markets, and frequent line extensions. Campari needed a production partner who could handle high-volume mechanical artwork with precision, maintain brand integrity across hundreds of SKUs, and deliver consistently under tight deadlines—all while serving as an extension of their internal team.

Our Role

print-ability™ became Campari Group's go-to packaging production studio, handling everything from initial design finalization through print-ready file release. Our work spanned the full spectrum of spirits packaging production:

• 500+ Label Mechanicals — Final artwork and mechanical files for new products, line extensions, and packaging refreshes across the portfolio

• 250+ Shipper Mechanicals — Retail-ready packaging and point-of-sale materials

• 150+ Renderings — Photorealistic 3D bottle renderings for sales presentations and marketing materials

• 50+ Key Visuals — Brand identity assets and design intent files

• 10+ Brand Guidelines — Comprehensive packaging standards and production specifications

The Production Process

Each project required meticulous attention to spirits packaging regulations, substrate specifications, and print production requirements. We managed dieline creation, color separations, barcode placement, legal text updates, and proofing cycles—ensuring every file was production-ready and every brand maintained its visual integrity from design concept to printed bottle.

Beyond Packaging

The relationship expanded beyond traditional packaging production. Campari Group came to rely on print-ability™ for design consultation, pre-production problem-solving, and cross-functional support—bridging the gap between their creative teams, brand managers, printers, and co-packers worldwide.

The Result

This seven-year partnership demonstrates what's possible when a brand finds a packaging production partner they can trust. The volume and consistency of our work—hundreds of mechanicals delivered on time and on spec—allowed Campari's internal teams to focus on strategy and brand development while we handled the technical complexity of bringing their designs to market.

View our full portfolio or explore other case studies.

Watch the video below to see the breadth and depth of our multi-year partnership with Campari Group.